The mirror can be your best friend, but it can also be your worst enemy. The mirror won’t lie. It reveals uneven skin tone and texture, dark spots, fine lines, and wrinkles. It haunts you with the harsh reality of aging. Once you see these imperfections, they glare at you every time you see your reflection. You know it’s time to do something, but there are so many lies in marketing. How can you figure out what skin care products are right for you? Here are some tips to help you decide:
Over the counter brands These are big names such as L’Oréal, Revlon, etc. These products are loaded with chemicals and are endorsed by celebrities who make spectacular claims for a product that is relatively inexpensive. According to Business Insider, L’Oréal spent 2.2 billion dollars for marketing in 2015, whereas Revlon spent a “meager” 210 million in 2014. Apparently, celebrity spokesmodels and television commercials aren’t cheap. With products priced ranging from $8 to $20 dollars, it is obvious that the majority of the product cost likely goes into advertising, not the actual product.
Pros- inexpensive and easily available
Cons- contains small amounts of active ingredients and contains many chemicals that can be harmful, such as parabens, sulfates and harsh preservatives
High-end department store brands These products can contain great ingredients that are usually profiled at the front of the ingredient deck. Toward the end of the list, you will often find fragrance, artificial colors, and preservatives. Moisturizers like La Mer will cost $465 for a 3.4 oz. product! With that price tag, you are better off investing in Botox or filler.
Pros- effective ingredients
Cons- expensive and often contains chemicals, fragrance, artificial colors
Medical grade skin care This category includes Obagi, SkinCeuticals, and Rodan + Fields. These products are effective but contain numerous chemicals. Some of the labels even contain warnings about serious allergic reactions and pregnancy warnings. Many of the brands do not list all the ingredients found in the product; they only list the active ingredients.
Pros- effective ingredients
Cons- expensive and contains numerous chemicals, fragrances, artificial colors, and harsh preservatives
Natural skin care This type of product seems like a DIY skin care regimen in a nice package. Lush is a very popular brand in this realm which contains natural ingredients such as shea butter, papaya juice, and various other food products and plants. Amongst the safe synthetics listed in the ingredient deck are parabens and methylparabens – which are not safe enough in my opinion.
Pros- contains natural ingredients
Cons- the ingredients are natural but are not effective enough for mature skin. The labels need to be read carefully because there is no guarantee that the ingredients are natural or safe. Depending on the choice of preservatives, the product may not stay fresh very long.
Decisions, decisions! With all these options available, how can you make a decision? This was the exact problem that I faced. I wanted a product that utilized effective ingredients to reverse signs of aging in mature skin, but I wanted them to be chemical-free and safe, especially after I was diagnosed and treated for thyroid cancer in my early thirties. I realized that labels that stated “natural” were misleading once I reviewed the ingredient deck.
That was why I created Avanti Rx using effective plant and mineral ingredients which are combined to create powerful results. The products are formulated to exfoliate and reduce blemishes, redness, dark spots, and wrinkles.
We are proud to be chemical free, cruelty free, non-GMO, and Vegan friendly. I wanted the product to be a reflection of my strict ingredients standards so that my clients didn’t have to worry about deciphering confusing labels. Healthy skin care doesn’t have to be a luxury; it should be a necessity. And you don’t have to be a celebrity to afford it.
Ready to check out what Avanti Rx has to offer? View our current products here.